Following the global premiere of the Jack & Jones ‘Jeans Intelligence Store’ at the EUROPARK Salzburg last autumn, SES Spar European Shopping Centers has now introduced an innovative new store in Austria: XYZ is a multi-brand fashion store for men and women and forms part of the Sportina Group, a fast-growing fashion company based in Slovenia. The first XYZ store in Austria opened on 16 March 2017 over an area of 300 m² at the ATRIO Villach (Carinthia).
Michael Kors, UGG, Armani Jeans, Polo Ralph Lauren, Hugo Boss, Antony Morato, Trussardi Jeans and Superdry: the XYZ fashion store format offers all these brands and much more! Following its market launch in Austria, Sportina is now represented in 12 countries in Central and South East Europe. Sportina currently has around 340 shop locations and sells over 80 brands. “XYZ is defined by its very personal approach to fashion. We carefully select the brands and products for each site on an individual basis to suit customer requirements. Our visitors love XYZ due to the wide range of brands and accessories,” says Žiga Čebulj, Board Member & CEO at the Sportina Group, of the XYZ shop profile.
Wild: “We are proud to be bringing new expansive shops to Austria.”
The textiles industry in Europe is currently undergoing a period of transformation. While some fashion chain stores are reassessing, others are experiencing constant growth. The Sportina Group is in the latter category. “Our motto is to work with the best in the industry,” emphasises Marcus Wild, CEO of SES Spar European Shopping Centers. “We are proud to be the first to bring an expansive and flourishing company like the Sportina Group to Austria and are convinced that the XYZ store will make the mix of brands at the ATRIO Villach even more attractive.”
From Adidas to Zara Home
SES is active in six countries and is a market leader among shopping centres in Austria and Slovenia. Over the last few years, SES has often been the first to bring top labels to a country or region, for example Adidas, GAP, Hollister, Fielmann, Depot, Mango, mymuesli, Primark, Zara and Media Markt.