The unconventional looking cult Swiss watch brand has been on the road to success for more than 30 years now. Time is a personal thing - we prefer to use it in line with our own wishes, and this is the way things should be. This is Swatch's motto. Swatch stands for innovation, the joy of life, but also for positive provocation, and provides stimuli to get actively involved in the time we are living in.
Starting from the popular Irony Chronos through to the cult plastic watches, Swatch has something for every taste.